Fierce Urgency of Now Festival

Fierce Urgency of Now Festival

Through innovative programming, City Awake is working to improve the experience for  young professionals of color in Boston by creating a community where everyone feels welcome with the opportunity to thrive. One of the ways in which we do this is through our annual festival: F.U.N.

Festival Overview 

Each year, as a part of City Awake, we host the annual Fierce Urgency of Now (#FUNinBOS) in partnership with organizations throughout the Greater Boston region. The festival draws thousands of attendees across five days with over 35 events highlighting the challenges and experience of young professionals of color.  

F.U.N. encourages our business community to share what steps their company or industry is taking to improve the experience of young professionals of color in Greater Boston. Through our programming we also continue to highlight Boston’s diverse neighborhoods, voices, and perspectives through social, cultural, civic, and community events.


In 2017, we released the City of Millennials report through City Awake, which highlighted that "Black and Latino millennials are most likely to report having incomes insufficient to meet their needs,” complementing the ongoing narrative of Greater Boston as an unwelcoming destination for young professionals of color. 

With half of the workforce in Boston being classified as young professionals, and nearly half of young professionals in Greater Boston being people of color, we know that the business community must play a key role in improving the city’s image in addition to creating opportunities to attract and retain talent. Retention of young people of color is of critical importance to our future as a region.  


Festival highlights

Last year we hosted an unconscious bias tour bus experience which allowed attendees the opportunity to address their potential blind-spots to help them be more inclusive leaders, create opportunities for themselves and those around them, and ultimately build a better Boston. With over 30 events, we had something for everyone. Check out event photos here!

Whether you wanted to channel your inner child during #ThrowbackThursday at The Boston Children’s Museum with a DJ, dance floor, graffiti artists, and break dancers or were looking for inspiring professional panels, attendees were able to find a panel or discussion that was right for their interests. Whether that be for transgenders in the work place, young professionals dominating the non-profit sector, young professionals of color and their importance to the success of our region, outsmarting the human mind, community building and connecting, and much, much more.

To sum it all up – F.U.N is for everyone. 

For more information, please contact us at the Greater Boston Chamber of Commerce